Our Activities

Coke collaborates with PLANB to unveil a new campaign through the latest outdoor media innovation, "Bus Live Ads Sync", which seamlessly integrates advertising media on public buses with advertisements on Digital Street Furniture screens, creating an engaging experience. This event marks a milestone as Coke becomes the pioneer and sole entity to synchronize static and digital media, resulting in interactive OOH experiences. It represents a playful and novel approach to consumer engagement, tapping into the lifestyle trends of contemporary individuals who increasingly embrace an outdoor lifestyle.