Our Activities

Coca-Cola, in collaboration with Plan B, launched a groundbreaking campaign through the innovative ‘Bus Live Ads Sync’, which seamlessly integrates advertising on public buses with synchronized displays on Digital Street Furniture screens. This initiative marks a new benchmark in Out-of-Home (OOH) innovation, with Coca-Cola being the first and only brand to synchronize Static OOH and Digital OOH using advanced media technology. The campaign created a fun, interactive OOH experience that captured consumers’ attention and delivered a fresh engagement format. By blending creativity with technology, it aligned with the modern urban lifestyle, where people increasingly spend more time outside their homes, ensuring Coca-Cola remained visible, relevant, and top-of-mind.