Innovation for Creating a Good Experience for Customers
Supporting the Sustainable Development Goals
Innovation is a core element underpinning Plan B’s business strategy and a vital force driving the Company’s vision to be the leader in out-of-home media and innovation. Plan B is committed to digital technology and excellence in research and development to create and launch innovative new products that respond to ever-changing consumer needs. Our focus is on transitioning from providing traditional media space to becoming a strategic partner driven by deep insights. This approach aims to achieve value creation for our clients' brands and elevate the standards of the Thai advertising industry to an international level, emphasizing precision, transparency, and the responsible handling of consumer personal data.
Advancing to MAGNETIC 2.0 with AI Technology
Building on the success and efficient utilization of existing data, the Company has developed MAGNETIC version 2.0 by integrating AI technology with CCTV systems. This was achieved through a partnership with Oxygen AI, a leading AI solutions provider, to enable the collection and analysis of in-depth, real-time data with significantly enhanced precision. This advancement overcomes the limitations of traditional measurement by adding the capability to instantly analyze audience behavior and interests at specific media locations. This empowers brands to utilize data to develop highly targeted campaigns and broaden their reach, ultimately allowing clients to adapt their communication strategies promptly according to real-time situations.
Furthermore, this innovation is part of the Company's commitment to responsible business practices. We continue to place the highest priority on personal data management and cybersecurity alongside innovative development, ensuring sustainable trust among our service users and all groups of stakeholders.
OOH Media Performance Indicators via Magnetic Measurement Innovation
Eyeballs (Total Impressions)
This metric measures the reach of Out-of-Home (OOH) advertising campaigns. The system detects road traffic volume and utilizes AI to analyze vehicle types, accurately calculating the proportion of viewers exposed to the advertisement during specific time periods.
Grid Reach (Unique Audience)
This identifies the number of unique individuals exposed to a campaign within a 24-hour period by excluding duplicate data. Through the analysis of vehicle license plate data—processed as aggregated statistical insights—clients can understand the true scope of the unique audience reached across each media location.
Demographics (Audience Insights)
In-depth analysis of viewers is conducted by detecting seven key vehicle attributes: vehicle type, license plate category, speed, car brand, color, vehicle class, and estimated vehicle value. This data empowers brands to segment purchasing power and consumer behavior across different locations, ensuring the delivery of advertising content that best aligns with viewer interests.
Commitment to Responsible Business Operations
This innovation is integral to our commitment to responsible business practices. The Company places the highest priority on personal data management and cybersecurity in tandem with innovative development to build sustainable trust among service users and all stakeholders. To this end, the Company has established best practices for data management as follows:
- Data Privacy The data collection process via AI and CCTV technologies in the Magnetic project is governed by "Privacy by Design" principles. License plate and vehicle information are processed into aggregated statistical datasets; no personally identifiable information (PII) is stored or disclosed to external parties. This ensures strict compliance with the Personal Data Protection Act B.E. 2562 (2019).
- Cybersecurity The Company conducts annual reviews and audits of its innovation data storage systems to prevent unauthorized access and mitigate cybersecurity risks. We are dedicated to maintaining a secure data ecosystem for the long-term benefit of our customers and the general public.
Stakeholders Directly Impacted
Employees
Communities
