Innovation for Creating a Good Experience for Customers

Supporting the Sustainable Development Goals

Innovation is one of the core elements that form the foundation of PLANB’s business strategy. It is the underlying force driving the Company’s vision to lead Out-of-home media with innovative solutions. PLANB commits to digital technologies and R&D excellence to develop and launch innovative, value-added products and solutions that meet ever-changing consumer demands and attract new opportunities.

Management Approach and Practices

The Company has designated innovation as a core driver of its business operations by integrating digital technology, data, and creativity into the design of its media platforms and services. This approach enables the Company to deliver comprehensive marketing communication solutions that effectively support clients’ business objectives, including brand awareness enhancement, experience creation, and campaign performance measurement. In addition, the Company places strong emphasis on actively listening to customer feedback and understanding client needs, which are systematically incorporated into the continuous development of new products and services.