Our Activities

The company introduced the Omni Activation Journey strategy, seamlessly integrating offline and online media to amplify the est Cola campaign, ensuring consumer engagement at every touch point of daily life—from brand awareness to purchase conversion. This strategy was designed with the principles of Behavioral Science and executed through three key media formats:

• DOOH (Digital Out-of-Home): Digital outdoor screens were deployed to reach mass audiences and generate strong awareness of est Cola’s new formula launch.
• Dynamic Social Ads: Tailored advertising on Facebook and TikTok, with messaging customized based on users’ locations, reinforced brand recall and relevance.
• Dynamic Retail Ads: In-store retail media at 7-Eleven leveraged striking visuals, audio, and time-sensitive messaging to trigger purchase intent directly at the point of sale.