Our Activities

The company has implemented the Omni Activation Journey strategy, which integrates offline and online media to enhance estCola's campaigns, reaching consumers at every touchpoint of their daily lives. This strategy focuses on creating awareness of closing sales, with the underlying principle rooted in Behavioural Science. It incorporates three types of media as follows:

• DOOH (Digital out of home) serves as a communication channel to raise awareness among a large number of consumers about the newly launched "est Cola Cocoa" brand
• Utilizing Dynamic Social Ads involves using Facebook and TikTok with messages tailored to users' locations, reinforcing brand recall among consumers
• Dynamic Retail Ads at retail points, such as 7-Eleven stores, stimulate consumer desire to purchase products directly from the store. They incorporate visually and audibly captivating elements and utilize playful messages that can be adjusted based on time intervals.