Sustainability Strategy and Framework
Plan B Media is committed to supporting sustainable development in line with the United Nations Sustainable Development Goals (UN SDGs).
We integrate the principles of Environment, Social, and Governance (ESG) into all business processes, addressing all 17 goals to foster balanced and sustainable growth.
Sustainability Development Approach
Plan B integrates ESG principles into its business operations, focusing on material issues, stakeholder engagement, and the creation of shared value with a balanced emphasis on economic, social, and environmental dimensions.

Sustainability Strategy
The company drives its strategy within the framework of the UN Sustainable Development Goals (SDGs) and in alignment with international standards such as GRI and TCFD, as well as Thailand’s Net Zero targets. We have developed a five-year sustainability strategy built on three core pillars:
Creating Social and Community Value
Support and develop initiatives in society, sports, education, and youth development to enhance the quality of life in communities surrounding our operations, while also promoting human rights and equality.
Leading Ethical Media Innovation
Deliver high-quality and socially responsible advertising innovations, ensuring transparent communication while respecting consumer rights.
Operating with Environmental Responsibility
Elevate environmental management to international standards, strive toward inclusion in the Dow Jones Sustainability Indices (DJSI), and drive long-term sustainable growth.