PLANB Value Chain
Plan B operates a fully integrated advertising media business — from site acquisition and display management to content creation, marketing strategies, and sales — ensuring the delivery of high-quality media accessible nationwide.
The company places strong emphasis on operating with transparency, fairness, and integrity, while considering human rights, the environment, safety, and community impacts. ESG principles are embedded throughout all business processes.
In addition, Plan B has established a Supplier Code of Conduct to raise partner standards, covering environmental, social, and governance (ESG) aspects
Transparent and Sustainable Supply Chain
Plan B prioritizes green procurement, partner audits, and human rights risk management to ensure a transparent, standardized, and sustainable supply chain.
The key processes include:
- Screening - All partners must sign and acknowledge the Supplier Code of Conduct and complete an ESG self-assessment. If risks are identified, further actions are taken.
- Monitoring and Evaluation - Long-term business partners are regularly assessed on both product quality and ESG compliance standards.
| Stakeholders | Value creation | |
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 1. Investment |
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 2. Project Development |
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 3. Construction |
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 4. Asset Management |
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