Supporting the UN Sustainable Development Goals (SDGs)

Plan B is committed to translating its sustainability strategies into concrete, actionable results. We have established short-term (1-year) and long-term (5-year) targets that link directly to our prioritized material topics.

These goals are designed to support the United Nations Sustainable Development Goals (UN SDGs) and align with GRI reporting standards. Details regarding the Company’s sustainability objectives are outlined below:

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Environmental

Environmental Management and Climate Strategy

SDGs

GRI Framework

GRI 3: 3-3
GRI 201: 201-2
GRI 302: 302-1, 302-3, 302-4
GRI 305: 305-1, 305-2, 305-3, 305-4, 305-5

5-Year Long-Term Sustainability Target (2026-2031)

The Company has established a policy to continuously improve electricity consumption efficiency, with an organizational target to reduce electricity consumption per unit area by 10 percent by 2031, compared to the base year 2021
The Company maximizes resource efficiency in advertising media production by repurposing surplus vinyl and expired client materials, including bus wrap stickers, through innovative design to increase resource utilization by 10 percent annually
The Company aims to achieve 100 percent Green Procurement for core materials by 2030 to mitigate environmental impacts throughout the upstream value chain
The Company aims to achieve Zero Waste to Landfill by maximizing the reintegration of materials into the production process and conducts 100 percent biodiversity impact assessments for all new advertising media installations to preserve local ecosystem balances.

2026 Targets

The Company is committed to enhancing energy efficiency across its operations, specifically in common areas and air conditioning systems, with a target to reduce energy consumption by 5 percent in 2026 compared to 2024
The Company repurposes over 25,000 sq.m. of used advertising materials annually to create innovative upcycled products in collaboration with business partners and local communities
The Company conducts ESG assessments for Tier-1 Suppliers in accordance with the Supplier Code of Conduct, targeting 100 percent coverage of new suppliers by 2026
The Company promotes energy-saving behaviors among employees through internal training programs and organizational awareness campaigns

Energy Management and Climate Change

SDGs

GRI Framework

GRI 3: 3-3
GRI 201: 201-2
GRI 302: 302-1, 302-3, 302-4
GRI 305: 305-1, 305-2, 305-3, 305-4, 305-5

5-Year Long-Term Sustainability Target (2026-2031)

The Company targets a minimum 10 percent reduction in electricity consumption by 2030 against the 2021 base year, while scaling energy-efficient technologies and reducing greenhouse gas emissions across its nationwide media network
Establish a Net Zero Roadmap to achieve neutrality by 2047, setting short, medium, and long-term targets with a robust framework for continuous monitoring and progress reporting
Pursue Zero Waste to Landfill by maximizing the circularity of advertising materials and production waste, while increasing the value of upcycled products by 10 percent annually

2026 Targets

Reduce electricity use in media systems and offices by at least 5 percent against the 2024 base year via LED retrofitting, lighting control optimizations, and energy-efficient hardware
Target a minimum 5 percent reduction in Scope 1 and Scope 2 greenhouse gas emissions by 2026, while initiating strategic measures to mitigate Scope 3 impacts
Scale Solar Roof installations at bus shelters and prototype media sites to achieve a 10 percent reduction in electricity costs within those areas
Cultivate energy-saving behaviors through corporate campaigns, targeting 100 percent employee participation in carbon reduction and climate change awareness programs

Water Management

SDGs

GRI Framework

GRI 3: 3-3
GRI 303: 303-1, 303-2, 303-3, 303-4, 303-5

5-Year Long-Term Sustainability Target (2026-2031)

Commit to a 10% reduction in total water consumption by 2031 to ensure environmental sustainability and mitigate long-term water scarcity risks
Maintain zero significant water leakages or losses exceeding regulatory thresholds across all operational areas
Implement regular water system maintenance and wastewater quality audits, aiming for full ISO 14001 environmental certification across all major branches
Transition toward a water-circular organization by utilizing innovative treatment to recycle 100% of treated wastewater for secondary activities

2026 Targets

Reduce operational water consumption by 5–10% compared to the 2021 base year
Complete 100% installation of automated faucets in office buildings and warehouses to prevent unnecessary water waste
Enhance water monitoring efficiency via digital systems and real-time leakage sensors to minimize water loss
Ensure all employees receive training or participate in water conservation campaigns to foster a sustainable internal culture

Waste Management

SDGs

GRI Framework

GRI 3: 3-3
GRI 306: 306-1, 306-2, 306-3, 306-4, 306-5

5-Year Long-Term Sustainability Target (2026-2031)

Manage corporate waste through the "Zero Waste to Landfill" process, aiming to reintegrate the maximum volume of waste back into production cycles
Repurpose over 25,000 square meters of used advertising materials annually to create added value
Ensure 100% proper sorting and disposal of electronic waste (E-waste) from digital advertising screens

2026 Targets

Repurpose surplus vinyl or expired client materials to maximize utility
Implement comprehensive source-segregation waste stations across all main office areas

Social

Human Rights

SDGs

GRI Framework

GRI 2: 2-23, 2-24, 2-25, 2-26, 2-30
GRI 3: 3-3
GRI 406: 406-1
GRI 412: 412-1

5-Year Long-Term Sustainability Target (2026-2031)

Zero complaints regarding human rights violations (Zero Human Rights Violations)
Conduct comprehensive Human Rights Due Diligence (HRDD) covering 100% of core business activities

2026 Targets

Communicate the Human Rights Policy to 100% of employees and business partners
Zero complaints regarding labor violations and discrimination

Occupational Health and Safety

SDGs

GRI Framework

GRI 3: 3-3
GRI 403: 403-1, 403-2, 403-3, 403-4, 403-5, 403-6, 403-7, 403-8, 403-9, 403-10

5-Year Long-Term Sustainability Target (2026-2031)

100% of operational employees and partners (contractors) must pass occupational health and safety training according to international standards before commencing work
Sustainably achieve Zero Accidents, specifically a zero Lost Time Injury Frequency Rate (LTIFR) and zero Fatality Rate
Upgrade occupational health and safety management systems to international standards (e.g., ISO 45001) alongside promoting comprehensive employee well-being
Build a sustainable safety culture within the organization

2026 Targets

Provide and review safety training for 100% of employees and contractors at operational sites
Maintain zero serious accidents and zero lost-time injuries for both employees and partners
Conduct a safety risk assessment at operational sites at least once a year and organize health promotion activities for employees
Maintain zero accidents and zero lost-time injury rates

Human Resource Development and Well-being

SDGs

GRI Framework

GRI 3: 3-3
GRI 401: 401-1, 401-2, 401-3
GRI 404: 404-1, 404-2, 404-3

5-Year Long-Term Sustainability Target (2026-2031)

Maintain an employee engagement rate of at least 90%
Achieve an employee engagement survey response rate of 100%
Encourage employees to participate in training and upskilling programs
Foster an organizational culture of open feedback

2026 Targets

Maintain an employee engagement rate of at least 90%
Achieve an employee engagement survey response rate of at least 95%
Encourage employees to participate in training and upskilling programs
Organize internal activities to promote corporate culture
Ensure 100% of employees are informed of their individual KPIs that align with corporate goals

Advertising Content Responsibility

SDGs

GRI Framework

GRI 3: 3-3
GRI 417: 417-1, 417-2, 417-3

5-Year Long-Term Sustainability Target (2026-2031)

Zero complaints or legal disputes arising from the dissemination of advertising content
Allocate advertising space to support campaigns that create a positive social impact

2026 Targets

100% of advertising campaigns pass through a content screening process in accordance with the Company’s Code of Ethics
Zero instances of advertising that violate moral standards or create misunderstandings

Governance and Economic

Corporate Governance and Business Ethics

SDGs

GRI Framework

GRI 2: 2-9, 2-10, 2-11, 2-12, 2-13, 2-14, 2-15, 2-16, 2-17, 2-18, 2-19, 2-20, 2-21, 2-23, 2-24, 2-25, 2-26, 2-27
GRI 3: 3-3
GRI 205: 205-1, 205-2, 205-3

5-Year Long-Term Sustainability Target (2026-2031)

Maintain certification as a member of the Thai Private Sector Collective Action Against Corruption (CAC)
Ensure all employees participate in business ethics training
Achieve an "Excellent" rating in the Corporate Governance assessment

2026 Targets

Zero incidents of corruption or serious business ethics violations across the value chain.
100% of employees participate in business ethics training
Achieve an "Excellent" rating in the Corporate Governance assessment

Risk Management

SDGs

GRI Framework

GRI 2: 2-23, 2-24
GRI 3: 3-3

5-Year Long-Term Sustainability Target (2026-2031)

Fully integrate key sustainability issues, such as Climate Change and Cybersecurity, into the risk management process following the COSO ERM 2017 framework
Achieve Zero Major Business Interruptions from the primary risks identified and assessed by the company

2026 Targets

100% of employees and executives receive training and pass tests on corporate risk management and Sustainability Risks (ESG Risks)
Identify and assess at least 1-2 new Emerging Risks and develop proactive mitigation plans

Supply Chain Management

SDGs

GRI Framework

GRI 2: 2-6
GRI 3: 3-3
GRI 204: 204-1
GRI 308: 308-1, 308-2
GRI 414: 414-1, 414-2

5-Year Long-Term Sustainability Target (2026-2031)

100% of suppliers sign an acknowledgment of the Supplier Code of Conduct, which covers economic, social, and environmental operational issues
Expand the scope of training and establish strategic partnerships to support suppliers in reducing environmental impacts throughout the value chain
Increase the proportion of green procurement (e.g., recycled vinyl, energy-saving LED screens) to reach 20% of the total procurement value

2026 Targets

Maintain a 100% rate of suppliers signing the acknowledgment of the Supplier Code of Conduct covering ESG issues
Ensure all key suppliers continuously pass ESG assessments
Develop and announce the "Green Procurement List" to be used as a criterion for supplier selection
Encourage a pilot group of key suppliers to participate in the Corporate Carbon Footprint (CFO) assessment program

Information Security and Data Privacy

SDGs

GRI Framework

GRI 3: 3-3
GRI 418: 418-1

5-Year Long-Term Sustainability Target (2026-2031)

Maintain zero complaints regarding personal data breaches and customer data leaks
Ensure 100% of employees at all levels pass annual training and knowledge tests on personal data protection and cybersecurity
Enhance data protection and prepare for international information security management system certification (e.g., ISO/IEC 27001 or NIST)

2026 Targets

Maintain zero complaints regarding personal data breaches and customer data leaks
Ensure 100% of employees at all levels pass training and knowledge tests on personal data protection (PDPA) and cybersecurity
Review and update information security policies to be comprehensive and ready to handle emerging cyber threats