Risk and Crisis Management
Supporting the Sustainable Development Goals
The company recognizes that risk management is a critical component, as it inevitably faces various types of risks including commercial, asset-related, legal, environmental, health and safety, business disruption, and climate change risks. The company adopts an integrated approach to collecting and analyzing information in order to identify and prioritize key issues. This process incorporates insights from stakeholders across multiple dimensions of the value chain, the direction of the advertising media industry, and sustainability trends. The prioritization of risks is regarded as an essential step in driving Plan B’s sustainable business operations.
Goals And Performance Highlights
Goals
Risk management is conducted in accordance with the COSO Enterprise Risk Management 2017 framework to ensure a systematic and integrated approach to identifying, assessing, and mitigating risks.
Employees are trained in enterprise-wide risk management to foster awareness and strengthen a positive organizational culture of effective risk management.
Performance Highlights
The Company requires all employees to strictly undertake an assessment on their knowledge and understanding of the Code of Conduct, with
100% of employees mandated to pass the assessment.
This measure ensures that every employee is informed of, and instilled with, the principles of ethical conduct in the workplace.
Commitment, Challenge And Opportunity
Commitment
- Strive to establish a comprehensive, transparent risk management system aligned with international standards
- Promote a risk-aware culture that encourages participation and accountability from employees at all levels
- Continuously enhance processes for monitoring, assessing, and managing risks to support organizational sustainability and stakeholder interests
Challenges
- Integrating risk management with business strategy to ensure alignment and value creation, rather than merely focusing on damage prevention
Opportunities
- Foster innovation and adaptability by leveraging data and proactive risk analytics to identify new pathways for growth
- Enhance confidence among investors, customers, and business partners through a transparent and effective risk management system
Management Approach and Practices
The Company has established a comprehensive risk management policy that covers all business activities, addressing both internal and external factors that may directly or indirectly impact its operations. Effective risk management practices have been implemented from the stages of strategic planning, operations, and investment decision-making for new businesses, through to control and monitoring processes, to ensure that risks remain within acceptable levels.
Risk Management Committee
To support this framework, the Board of Directors has appointed the Risk Management Committee, comprising the following members:
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Mr. Mana Jantanayingyong
Director and Chairman of the Risk Management Committee
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Mrs. Monluedee Sookpantarat
Director and Member of the Risk Management Committee
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Pinijsorn Luechaikajohnpan, Ph. D
Director, Member of the Risk Management Committee, and Managing Director
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Mr. Arnon Porndhiti
Member of the Risk Management Committee and Member of the Corporate Governance
The Investor Relations and Sustainability Department is responsible for conducting operational-level reviews following consultations with representatives of the Risk Management function. This process involves screening and categorizing the level of risk for each issue, with those identified as high or very high risk being reported to the Risk Management Committee and the Board of Directors for further discussion and the development of corrective measures. In addition, the Investor Relations and Sustainability Department monitors risk exposure and the risk management processes of each department on a quarterly basis, and submits the findings to the Risk Management Committee and the Board of Directors accordingly.
Procedures and Approaches for Risk Reporting
Emerging Risks
Description:
Conducting business that involves multiple stakeholders may give rise to risks of fraud, conflicts of interest, or abuse of power. Such incidents could significantly affect the company’s reputation, stakeholder confidence, and long-term sustainability.
Risk Management Approach:
- Established a comprehensive Anti-Corruption Policy and communicated it across all employee levels.
- Regularly assessed and monitored corruption risks in business processes.
- Implemented internal control measures and oversight mechanisms to mitigate potential fraud.
- Provided confidential and secure whistleblowing channels to enable reporting, ensure transparency, and support investigation.
Description:
The increasing use of digital technologies and the storage of critical information may expose the company to cybersecurity risks such as system attacks, unauthorized data access, or data leakage. These incidents could affect business continuity, stakeholder confidence, and compliance with personal data protection laws.
Risk Management Approach:
- Established a comprehensive Cybersecurity Policy and Plan, with continuous short-term and long-term improvements.
- Provided employee training and awareness programs on data security and cybersecurity prevention.
- Implemented Incident Response measures and conducted regular system testing to minimize the impact of threats.
- Ensured compliance with relevant laws and standards, such as the Personal Data Protection Act (PDPA), to strengthen stakeholder confidence.
Description:
The company’s business operations involve the collection, storage, use, and disclosure of personal data from customers, partners, employees, and stakeholders. Failure to comply with personal data protection requirements may expose the company to risks that affect its reputation, stakeholder confidence, and legal accountability.
Risk Management Approach:
- Appointed a Personal Data Protection Committee and established policies and practices aligned with applicable laws.
- Implemented transparent measures for collecting, using, and disclosing personal data, with clear purpose notification and prior consent from data subjects.
- Conducted employee training to enhance knowledge and understanding of data subject rights and proper practices.
- Established robust data security measures, such as encryption, restricted access, and periodic system testing.
- Provided communication channels that enable data subjects to exercise their rights to inquiry, correction, or withdrawal of consent in accordance with the law.
Description:
Climate change, including natural disasters, flooding, extreme heat, and air pollution, may adversely affect infrastructure, business operations, service continuity, and increase management costs, as well as impact stakeholder confidence.
Risk Management Approach:
- Established a Business Continuity Plan (BCP) and emergency response plans to address potential climate-related events.
- Complied with environmental standards such as ISO 14001 and adopted the 3Rs (Reduce, Reuse, Recycle) policy to mitigate operational impacts.
- Implemented efficient energy and resource management measures, including the use of LED energy-saving lighting and the reduction of greenhouse gas emissions.
- Assessed and reported the organizations and products’ carbon footprint, while setting continuous reduction targets.
- Developed technologies and innovations to improve energy efficiency and promote environmentally friendly operations.
Description:
Macroeconomic trends and changing consumer behaviors, particularly the rapid evolution of technology and the increasing shift of consumers toward digital media — such as online and mobile platforms, streaming services, and on-demand content — may challenge the relevance of traditional media. If the company fails to adapt in time, this could adversely impact long-term revenue and competitiveness.
Risk Management Approach:
- Invest in the development of modern platforms and measurement tools to address rapidly changing consumer behaviors.
- Develop advanced advertising measurement technologies, such as MAGNETIC Measurement, which integrates with large-scale databases (Big Data) and real-time analytics to enhance accuracy.
- Expand communication and advertising channels to cover online, offline, and digital platforms to reach target consumers effectively and maximize media efficiency.
Description:
The increasing emphasis from governments and society on reducing greenhouse gas emissions may lead to new regulations, higher operating costs, and greater expectations from investors, customers, and business partners. Failure to adapt to environmental standards and targets could undermine the company’s competitiveness, reputation, and access to future business opportunities.
Risk Management Approach:
- Establish environmental policies and targets aligned with greenhouse gas reduction pathways.
- Continuously assess and monitor the organizations and products’ carbon footprint.
- Invest in technologies and innovations that enhance energy efficiency and reduce carbon emissions.
- Promote the use of renewable energy and sustainable resource management.
- Communicate progress and performance on environmental initiatives to stakeholders to foster trust and transparency.
Description:
Thailand and the broader region are entering an aging society, with declining birth rates and evolving behaviors of the working-age population. These demographic changes are intensifying competition in the labor market, potentially affecting the company’s ability to attract and retain quality talent, while also shaping media demand and consumption patterns across different generations.
Risk Management Approach:
- Develop human resource strategies to attract, retain, and develop employees, emphasizing a balance between younger generations and experienced talent.
- Invest in reskilling and upskilling programs to address labor market changes.
- Promote diversity, equity, and inclusion (DEI) to foster a sustainable and competitive work environment.
Description:
In the digital era, where vast amounts of information are rapidly disseminated and shared, the accuracy and reliability of data are critical. The spread of misinformation, fake news, or miscommunication can significantly affect the company’s reputation, credibility, and stakeholder relationships, as well as influence business decision-making.
Risk Management Approach:
- Establish transparent and verifiable communication policies and guidelines.
- Provide channels for stakeholders to voice concerns and submit complaints, enabling timely and targeted issue resolution.
Description:
Consumer media consumption behaviors have shifted significantly, with greater emphasis placed on speed, accessibility through online platforms, and alignment with personal values rather than factual accuracy. This shift may raise questions regarding the credibility of advertising or brand communications. If the company fails to adjust its strategies in a timely manner, it could negatively impact brand image, consumer trust, and purchasing decisions.
Risk Management Approach:
- Continuously study and monitor consumer behavior trends to adjust communication and marketing strategies accordingly.
- Leverage data analytics tools to track public sentiment and consumer responses.
Organizational Risk Culture
Plan B places strong emphasis on fostering a robust risk culture across the organization, with the expectation that all employees take responsibility for managing risks in their daily activities. In 2024, the company conducted training sessions and disseminated information on risk management to employees across all levels, including the Board of Directors, executives, supervisors, and operational staff, covering a total of 1,016 participants. This initiative aimed to instill awareness and deepen understanding of the organizational context and the importance of effective risk management.
Executive
Employee Level
24
Manager
229
Supervisor
Employee Level
116
Operation
Employee Level
647
Note: The total number of employees, 1,016, includes both full-time and contract employees.
Stakeholders Directly Impacted
Shareholders
Employees
Customers
Business Partners
Communities
Lessors
