Social and Community Development
Supporting the Sustainable Development Goals
Plan B firmly believes that sustainable business growth can only be achieved by growing responsibly alongside communities and society. The Company is committed to conducting business that contributes to improving the quality of life in every community where it operates, with a focus on creating “Shared Value and Social License to Operate.” This is achieved by leveraging the Company’s potential and resources to benefit society as a whole.
The Company’s community and social development strategy is guided by the 3Ps framework as follows:
People – Enhancing Quality of Life
- Promote access to information, knowledge, and safety in daily life
- Support opportunities for youth, vulnerable groups, and small entrepreneurs to participate in social and economic advancement
Place – Improving Public Spaces and Urban Environment
- Utilize the Company’s media and technology to enhance urban safety, convenience, and environmental quality, such as traffic reporting, PM2.5 alerts, and public announcements
Partnership – Advancing Through Collaboration
- Collaborate with government agencies, the private sector, and local communities to develop projects addressing social issues such as road safety, environmental protection, and education
Goals and Performance Highlights
Goals
Participate in at least
20
public awareness campaigns through media channels
Achieve
500 hours
of employee participation in volunteering or community service activities
Allocate no less than
100%
of total advertising space at each location for public benefit communications
Performance Highlights
Company employees contributed more than
1,000 volunteer hours
through community engagement and volunteering activities across all levels, reflecting strong commitment and social responsibility
Recorded
Zero complaints
regarding impacts on communities, society, or the environment
Donated advertising media space through foundations valued at over
THB 24 million
Supported volunteer projects, sports activities, education, and community development initiatives with a combined value of over
THB 27 million
Commitment, Challenge and Opportunity
Commitment
Plan B is committed to utilizing out-of-home media as social infrastructure that meaningfully connects brands, cities, and people. The Company places strong emphasis on using media spaces to enhance community well-being, communicate public issues with responsibility, and create opportunities for all sectors to participate in building a sustainable society.
Challenges
- Responding to the diverse and constantly evolving needs of urban and local communities
- Designing projects that balance social, environmental, and business value
- Generating sustainable and measurable outcomes to ensure that community development efforts result in long-term positive change rather than temporary activities
Opportunities
- Integrating social initiatives into core business operations to create Shared Value
- Building collaborations with government, private sector, and civil society to maximize positive impact on communities
- Strengthening the Company’s reputation as a socially responsible organization, fostering stakeholder confidence and trust
Management Approach and Practices
The Company applies a step-by-step approach to community development as follows:
Responsibility in Advertising Content and Practices
As a leader in the out-of-home advertising industry, Plan B is deeply aware of the role of media in reaching people and communities on a broad scale. The Company places strong emphasis on advertising content governance to ensure that all messages delivered to the public are accurate, truthful, and fully compliant with laws, ethics, and social standards. This approach helps minimize risks of complaints, content withdrawal, or legal penalties. To reinforce this commitment, Plan B has established a Responsible Advertising Content Policy, which provides clear operational guidelines covering advertising ethics, fact-checking, and compliance with all legal requirements.
Community Collaboration for Sustainable Livelihoods
The Company is committed to driving sustainable community development under the principle of “Grow Together with Community,” which forms part of its sustainability strategy. The objective is to create economic opportunities, enhance quality of life, and reduce social inequality by leveraging the Company’s strengths in connecting resources, networks, and knowledge for mutual benefit between the organization and communities.
The 3C Principles: Community – Capability – Collaboration
To ensure that operations are systematic and measurable, the Company has established a Sustainable Community Development Framework based on the 3C Principles: Community – Capability – Collaboration, as follows:
Stakeholders Directly Impacted
Communities
Employees
Business Partners
Customers
