Social and Community Development
Supporting the Sustainable Development Goals
Plan B firmly believes that sustainable business growth can only be achieved by growing responsibly alongside the community and society. The Company is committed to operating under a social, community, and environmental policy that fosters engagement and enhances the quality of life in every area where we operate. We prioritize harmonious coexistence through the creation of shared value and by obtaining social license to operate from local communities, leveraging our advertising media potential and resources to generate maximum benefit for the public.
Social and Community Development Strategy: The 3Ps Approach
People – Enhancing Quality of Life and Reducing Social Gaps
- Equal Access to Information Promoting access to news and knowledge through our smart media network, specifically targeting the digital divide for the elderly or vulnerable groups who cannot easily access the internet.
- Economic Opportunity Offering outdoor advertising space at preferential rates for small business owners and Small and Medium Enterprises (SMEs) to stimulate the grassroots economy and enhance the sustainable competitiveness of local communities.
Place – Developing Public Spaces and Urban Environments
- Safety Innovation Utilizing smart screen synchronization technology and real-time traffic reporting to alleviate traffic congestion, which significantly contributes to road accident reduction and the substantial mitigation of greenhouse gas emissions from road users.
- Public Emergency Alerts Allocating airtime on digital displays for PM2.5 dust level alerts and government emergency announcements to ensure urban areas remain safe and livable for everyone.
Partnership – Fostering Creative Collaborations
- Clean Energy Collaboration Projects Such as the partnership with the Metropolitan Electricity Authority (MEA) to raise awareness of energy efficiency and promote the adoption of electric vehicles (EVs), driving Thai society toward a fully electrified and clean energy future.
- Innovative Learning Spaces for the Planet Such as the NEXTOPIA project, which integrates collaborations with global organizations to display scientific and environmental data, focusing on instilling a mindset of zero-waste management and nature conservation among youth and communities
Community Engagement Approach
The Company follows a structured community development process as follows:
Tangible Social and Community Development Projects
The Company focuses on transforming business resources into social value through high-impact projects:
- Smart Traffic Reporting System Installing real-time traffic data displays on digital screens in urban areas to support efficient travel planning for the public.
- Public Interest Media Project Allocating time on outdoor digital screens to broadcast socially beneficial content, including air quality alerts, government announcements, and educational documentaries, ensuring vital information reaches all sectors equally.
- SME Support via OOH Media Providing local SMEs with access to effective advertising media under special conditions to strengthen the grassroots economy by increasing their visibility, thereby stimulating sustainable economic growth within the community.
Key Target Groups for Community Development
To ensure comprehensive coverage of all stakeholder groups, the Company has identified the following primary targets:
- Residents and communities surrounding media installation sites
- Commuters and road users in major urban areas
- Small business owners and SMEs
- Vulnerable groups, including the elderly, persons with disabilities, and underprivileged youth, with a focus on ensuring inclusive access to information
- Local government agencies and non-profit organizations
Medium and Long-term SD Impact Goals
The Company has defined Key Performance Indicators (KPIs) focused on tangible social impact:
- Enhance the quality of life for citizens in at least 20 urban areas within the Company’s media network.
- Create a positive impact on no less than 500,000 citizens and community stakeholders per year.
Allocate at least 10% of total airtime across all media points for public interest communications, reinforcing our image as a creative media provider sustainably responsible to Thai society.
Social Budget Allocation Guidelines
To ensure comprehensive coverage across all dimensions, the Company categorizes its social support and donations into three primary pillars:
Stakeholders Directly Impacted
Communities
Employees
Business Partners
Customers
