Our Projects

In 2024, Plan B continued its commitment to community engagement through "The Talkable Bus Shelter" project. This initiative supports equal access to public services for the visually impaired, developed through a collaboration between Plan B Media Public Company Limited and FWD Insurance. The project integrates intelligent voice technology with innovative bus shelter design.

The service is currently active at 10 key locations across Bangkok, including the Bangkok School for the Blind, Ramathibodi Hospital, CentralWorld, and Chatuchak Park, covering 46 major bus routes. The development was informed by insights from interviews with visually impaired individuals under the care of the Foundation for the Blind in Thailand, as well as statistics from the Department of Empowerment of Persons with Disabilities, which recorded 184,622 visually impaired individuals in Thailand as of March 31, 2023.

Social Benefits

• Strengthening Equal Travel Opportunities Enables the visually impaired to accurately identify bus numbers, reducing the risk of missing transit and enhancing safety in public transportation.
• Enhancing Quality of Life Provides easier access to workplaces, educational institutions, and various services, empowering individuals to lead independent and dignified daily lives.
• Building a Sustainable Inclusive Society Promotes the concept of Universal Design and fosters a supportive society that values diversity.

Business Benefits

• Increasing Media Attractiveness Integrating innovation and assistive technology enhances the positive image of these locations, making these bus shelters stand out from standard media. This has resulted in a higher Occupancy Rate and the opportunity to set premium pricing approximately 5–10% higher than conventional shelters.
• Reducing Community Engagement Costs By integrating CSR directly into the core business model, the Company creates a tangible social impact that reduces the need for separate, high-cost CSR activities, effectively lowering hidden costs and increasing the ROI of social initiatives.
• Attracting Corporate and ESG Campaign Clients Many leading brands prioritize ESG and seek like-minded partners. This project serves as a key selling point to attract new clients, particularly in the banking, insurance, and FMCG sectors looking to link their campaigns with clear social impacts, thereby expanding the ESG-driven client portfolio.

Strengthening Leadership in Corporate Social Responsibility A strong public and investor perception as a socially responsible leader enhances Goodwill and Brand Equity, increasing credibility with business partners and indirectly supporting long-term shareholder value.