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The company has developed a proprietary Out-of-Home (OOH) media measurement system, “Magnetic Measurement,” to enable clients to plan and evaluate their media investments more effectively. This system enhances the credibility of OOH media by aligning its measurement standards with those of television and online platforms, thereby reinforcing client confidence and supporting data-driven investment decisions.

The measurement reports include key indicators such as: Number of impressions (Eyeballs), Number of unique viewers (Grid Reach), Frequency of exposure (Frequency), Average time spent within the viewing area (Dwell Time) and Audience demographics, including gender, age, and spending power.

Building on the success and effective utilization of its data, the company further developed the MAGNETIC Program Version 2.0 by integrating AI technology with CCTV systems. This advancement was achieved in collaboration with Oxygen AI, a leading AI solutions provider, enabling real-time collection and analysis of in-depth data with greater accuracy. The enhanced system allows brands to leverage data more effectively to design targeted campaigns, communicate with broader coverage, and achieve deeper engagement with their intended audiences.

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