Our Projects

The Company has developed a proprietary measurement system for Out-of-Home (OOH) media visibility, granted exclusively to the Company, to enable clients to plan their media spend more effectively and facilitate the tracking of monthly Return on Investment (ROI). Through a partnership with a telecommunications provider, monthly visibility reports are generated. These reports present aggregated data in full compliance with the Personal Data Protection Act (PDPA). The reports comprise key metrics, including: Eyeballs, Grid Reach, Frequency, Dwell Time and Demographics

This OOH media measurement significantly elevates the standard of service to align more closely with television and online media. It builds customer confidence and plays a pivotal role in encouraging clients to invest in OOH media through Magnetic reports, which provide comprehensive data on audiences in specific areas. This initiative directly addresses customer feedback regarding the need for transparency and empirical evidence to measure Return on Investment (ROI).