Our Projects

The Company has developed an exclusive out-of-home (OOH) media visibility measurement system to enhance clients’ media planning efficiency and facilitate ongoing performance tracking of their media investments. In collaboration with a telecommunications provider, the Company produces monthly visibility reports that help clients assess the effectiveness of media usage. These reports are aggregated and anonymised in accordance with the Personal Data Protection Act (PDPA) and do not compromise individual privacy. The key metrics provided include: Number of Media Impressions (Eyeballs), Audience Reach (Grid Reach), Frequency of Exposure (Frequency), Time Spent in Media Visibility Zones (Dwell Time) and Demographic Insights, such as gender, age, and spending power. This initiative promotes transparency and accountability while fostering data-driven decision-making for advertising campaigns.

The measurement of out-of-home media helps elevate the media's service closer to those of TV and online media, thereby building customer trust and influencing customers to invest in out-of-home media. This is achieved through MAGNETIC reports, which provide information about the audience which has viewed the press in a particular area.

Based on the successful and efficient data enhancement, the company has developed the MAGNETIC program into version 2.0 by expanding the scope of the database from solely receiving mobile signals to installing cameras near roadside billboards to capture data on road users passing through outdoor advertising areas in real-time and analyze it for the benefit of customers in making investment decisions in outdoor advertising media.

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