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MEA Let Me Charge Your AD Project
The Metropolitan Electricity Authority (MEA) partnered with leading brands in both home appliances and electric vehicles (EVs) to launch Collaboration Ads across Out-of-Home (OOH) media. The campaign was designed to symbolize the sharing of positive energy while showcasing MEA’s readiness to support all forms of electricity usage. The initiative emphasized raising public awareness of efficient and sustainable energy consumption, reinforcing MEA’s image as a leader in clean energy and a key driver in propelling Thai society toward a fully electrified future. Through partnerships with diverse brands, MEA successfully expanded its reach to wider target audiences while encouraging the adoption of eco-friendly electrical products and technologies in daily life, thereby integrating sustainability into consumer behavior.
