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In 2024, Plan B Media Public Company Limited launched the #OOH4PAWS Campaign under the theme “From Billboards to Loving Homes.” This initiative was a collaboration between Plan B Media, the Bangkok Metropolitan Administration, SOS Animal Thailand, Dog’s Dream, and more than 18 well-known pet influencers, serving as key advocates to raise awareness. The campaign aimed to help more than 2,000 abandoned dogs and cats at the Prawet Animal Control Center in Bangkok find safe homes and caring families, while also promoting greater public awareness of the importance of pet adoption.

The campaign applied an Offline-to-Online (O2O) strategy, featuring adorable images of dogs and cats across more than 650 Plan B outdoor media screens and 1,200 7-Eleven stores throughout Bangkok. Integrated QR codes enabled interested individuals to immediately begin the adoption process. The awareness was further amplified through social media platforms to reach a wider audience.