Governance and Economic
31 December 2025

Real-time Media Connectivity Innovation through the Bus Live Ads Sync Project

Coca-Cola partnered with Plan B to launch the "Bus Live Ads Sync" campaign, a pioneering innovation that synchronizes bus wrap advertisements with roadside digital screen displays. This innovation represents a creative synergy between static and digital media, powered by precision location-based technology to deliver highly engaging and interactive communication to consumers. This seamless integration does more than just create a "wow" factor; it increases brand recall frequency at the most opportune moments, transforming Out-of-Home media into a powerful experiential platform. It enables clients to leverage Plan B’s media network with maximum efficiency and creative impact.