Our Projects

The Company collaborated with Praram 9 Hospital to create a groundbreaking public relations medium that transcends traditional advertising, serving as a "Self-Eye Screening Tool" through the "Eye-Diagnostic Billboard" campaign. Utilizing large-scale digital screens in the city center, the campaign simulates symptoms of vitreous detachment (eye floaters)—a silent threat caused by modern digital lifestyles involving prolonged use of smartphones and tablets. This innovation allows commuters to detect abnormal symptoms within 15 seconds, such as seeing cobweb-like structures or floating dark spots, which are critical warning signs that can lead to permanent vision loss if left untreated.

Applying Global Data to Raise Awareness

This project incorporates data from the World Health Organization (WHO) to underscore the gravity of current global health trends, which indicate that a massive portion of the population is facing severe vision risks. The Company designed three distinct ad formats based on medical accuracy to simulate actual patient symptoms under varying light conditions. Consequently, this advertisement functions as a "Public Health Warning Signal," urging the public to prioritize professional eye examinations before it is too late.

Social Impact

• Public Health Reduces the risk of vision loss by providing preliminary screening accessible in public spaces.
• Media Innovation Demonstrates the potential of Out-of-Home (OOH) media to serve as an accessible and modern health information infrastructure.
• Sustainability Reflects the Company’s mission to create value-driven and socially responsible content by tangibly transforming commercial spaces for the benefit of urban well-being.