Our Projects

The Company collaborated with the Thai Red Cross Society and leading global brand partners to launch the "3% Red Ads" campaign. This initiative aims to raise awareness of the critical blood shortage crisis, as currently, only 3% of the eligible population nationwide are blood donors. By creatively reducing the red elements in advertisements to just 3%, the campaign visually reflects this statistical reality and encourages the public to recognize the importance of recruiting new donors and fostering regular blood donation habits.

Integrating OOH and Online Media for Widespread Impact

The Company leveraged its extensive network of indoor and outdoor digital screens—including those in shopping malls, office buildings, and along major roads—to generate nationwide awareness. This marked a milestone in the advertising industry, as diverse brand partners simultaneously adapted their visual identities on the same media platforms for a social cause. This effort was synchronized with online media to directly reach target audiences and drive tangible behavioral change.

Plan B’s Role as a Catalyst for Sustainability

• Social Impact Supporting the increase of blood reserves to meet daily medical demands and save lives.
• Collaborative Leadership Demonstrating the Company’s role as a central link between the public sector, private enterprises, and the general public to solve national-level issues.
• Innovation in Communication Transforming commercial advertising into a medium for public education and a platform that provides life-saving opportunities for fellow human beings