Our Projects

In 2024, Plan B Media Public Company Limited initiated the #OOH4PAWS campaign under the concept "From Billboards to Loving Homes." This project is a collaboration between Plan B Media, the Bangkok Metropolitan Administration (BMA), SOS Animal Thailand, Dog’s Dream, and over 18 prominent pet influencers who served as key advocates for the cause. The campaign aims to help over 2,000 abandoned dogs and cats at the BMA’s Prawet Stray Dog Shelter find warm, permanent homes by leveraging the power of Out-of-Home (OOH) media to raise public awareness about the importance of adopting stray animals.

The campaign utilized an Offline-to-Online (O2O) strategy, showcasing the adorable images of these animals across more than 650 of Plan B’s digital screens and over 1,200 7-Eleven convenience store outlets throughout Bangkok. Each advertisement featured a QR Code, allowing interested individuals to scan and immediately begin the adoption process. The initiative also expanded its reach via social media channels to engage a wider target audience.

The #OOH4PAWS campaign achieved exceptional results, generating over 1,081 million impressions through OOH media, over 1.7 million social media engagements, and reaching up to 85 million people. Most significantly, adoption rates from the shelter increased by more than 400% compared to normal periods. This success reflects the power of advertising media in driving society toward compassion and genuine sustainability.