Our Projects

The Company has introduced the "Omni Activation Journey" strategy, integrating offline and online media to extend the est Cola campaign across every touchpoint of daily life, from brand awareness to final purchase. The core of this strategy lies in utilizing data innovation to analyze the Customer Journey, ensuring maximum communication efficiency and minimizing resource wastage from untargeted outreach. This project is underpinned by behavioral science principles integrated with three key media innovations:

• DOOH (Digital Out-of-Home) This serves to drive mass awareness, ensuring a broad audience is informed of the new est Cola formula. This is achieved by strategically selecting time slots and digital screen locations that align with peak target audience density in each area.
• Dynamic Social Ads By utilizing Facebook and TikTok with localized messaging tailored to the user's specific location, the Company reinforces brand recall. This innovation fosters a closer connection between the brand and consumers through personalized content, significantly increasing ad response rates.
• Dynamic Retail Ads Point-of-purchase media within 7-Eleven convenience stores serves to trigger immediate purchase intent. Combining eye-catching visuals and audio with dynamic messaging that adapts to specific time periods, this approach stimulates demand at the precise moment consumers are ready to spend, resulting in rapid and highly effective sales conversion.